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Community Involvement

Dr. William J. and Deborah Rand’s “Eye” on the Community
Rand Eye Institute distinguishes itself through philanthropic spirit

On any given day, a stack of boring, plain white business solicitations resides in your mailbox. But, today is different. Juxtaposed against a slew of bills, credit card offers and other direct-mail marketing pieces, an eye-catching and otherwise fun envelope vies for your attention. Enfolded within the personalized parchment graced with computerized penmanship rests a colorful, artistically-designed invitation connecting you with South Florida’s ever present social scene. Positioned as South Florida’s premier event, it could be your chance to join hands with South Florida philanthropists, make an impression and more importantly a difference in the community.

Having seized such opportunities, Dr. William J. and Deborah Rand of the Rand Eye Institute, a comprehensive eye care and surgical facility in Deerfield Beach, through their tradition of community involvement, have done more than just get involved; they have distinguished themselves and their business by asserting a positive influence on the community and its members. By reaching out to and partnering with a variety of educational, artistic and community-related events and non-profit groups, the Rands have built sound relationships with the community, transformed neighbors into extended family members and most importantly, touched the lives of those in need with their caring, philanthropic spirit.

“We’re fortunate to be able to support a variety of causes and share our resources with those who can benefit from them. While we wish we could contribute more and get involved with every organization’s cause, we partner with those who we share a personal connection with,” says Deborah Rand. “By connecting your business with the cause it serves, event participation can maximize your impact on the community.”

Exemplifying this belief by co-sponsoring the 15th Annual Feast Among the Grapes, South Florida’s Premier Wine and Culinary fundraising Event benefiting the Diabetes Research Institute (DRI) Foundation, the Rand’s involvement stems from their 22-year old son’s diagnosis with type one diabetes at the age of 18 months. Since then, it has been the couple’s long-term personal quest and professional commitment to assist in curing diabetes.

Specifically underwriting the VIP reception, the Rands, through their practice’s sponsorship, acknowledged Feast Honoree, Joseph A Krutel, who lost his father to diabetes related complications two years ago and raised funds that will be used to purchase much needed research equipment for the DRI.

In addition to supporting the Diabetes Research Institute’s annual fundraiser, the Rand Eye Institute’s commitment to the DRI and its cause led to its yearly support of “DRI Week,” a fundraising and awareness campaign for diabetes research. As part of their involvement, the Rands offered informational materials on diabetes and diabetic retinopathy, while promoting ocular health. In addition, the Rands conducted free blood-sugar screenings at the Institute.

Furthering the Rand’s active role in promoting community education, the Rand Eye Institute is also a member of Broward County Public School’s “Partners in Education” program, regularly hosting students from local schools who receive an introduction to the fields of ophthalmology and optometry while learning about the anatomy and physiology of the eye. More than a partner by title, the Rand Eye Institute has developed interpersonal relationships with Crystal Lake Middle School, its faculty and students, serving their specific needs by providing educational materials and lectures conducted by staff doctors, both of which work to supplement the magnet student’s science and engineering curriculum.

Stemming from the Rand Eye Institute’s participation in the program, the Institute was recently honored with the “Outstanding Partnership Award” by the school, recognizing the Rand’s commitment to improving student achievement by cultivating and integrating business, community and school resources for students.

The Rand Eye Institute’s involvement in the community also extends to the Rand’s support of the American Cancer Society, the Multiple Sclerosis Society and the Area Agency on Aging. In addition, the Rand Eye Institute has also partnered with the Museum of Discovery and Science, sponsoring several exhibits, including the recent Dragon Skies exhibit as well as the Miami City Ballet’s 3rd program, which premiered a Jerome Robbins signature piece, Dances at a Gathering, and Ballet Imperial.

Working to enhance the quality of life of the community, the Rand Eye Institute has become more than just a business. Whether hosting chambers of commerce breakfasts and community education seminars or lecturing on a variety of eye topics, including “Laser Vision Correction,” “Preventing Eye Injuries,” and “Aging Eye Concerns,” the Rands, and their business alike, have become contributing members of the community, continuously striving to facilitate South Florida’s cultural and educational awakening.


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